The video may not be the best you’ll ever watch, but this is a great idea.
For all shoppers with Hellmann’s in their basket (live and in a supermarket), the till software will analyse the other ingredients you have and suggest receipts based on what you’ve got. Love it.
Now, if you were Sainsbury’s, you’d just need to get that running on a trolley screen, then you can recommend additional ingredients that take you one step further… “Try something new today” running live. Just a thought.
This isn’t the easiest video to watch, but it’s fascinating.
It’s a behind-the-scenes view of shooting two commercials in China – both for McDonalds – shot by the director, Doug Nichol of Partizan, but the subject and commentary is the producer, John Benet. There’s moments of truth that are slightly depressing and the edit (or the genuine sentiment) is negative, with some moments of humour, but mainly wry humour. And the release has been clouded by reactions from both agency (TBWA) and client (McDonalds). Well summarised in this article on Creativity Online.
I wish I could attach it in some way, but I can’t find it… However, kudos to Sky Atlantic for the kick-off of Mad Men Season 5. Aired with all original 60′s ads (I’m assuming supported by sponsorship of Blackberry). Some great classics in there, including a VW favourite, Fairy Liquid, Kit Kat, and many more… If anyone has links to it, please post in comments.
However, I like the idea of people taking/re-arranging and re-using… probably just an effect born of working on social campaigns and a desire to see people respond, react, reply. But I know what I’m hoping for and what Banksy’s suggesting are two different things.
Banksy loves the act of subversion and social commentary. He, is using art to highlight a point of view on capitalism, government, war, poverty, commercialism, sex, and more. This manifesto is written with the goal of inspiring people to attack the establishment – including marketing – at least, that’s what I’m presuming. After all, some of his art (allegedly), has been a very direct subversion of advertising. The below being one of the pieces that sprung up in LA while he was in town for his movie. Funny, still, but more aggressive – you have to wonder how he managed to do it, though – that’s a big picture to get up without anyone noticing – jet lag, maybe? You’re up 8 hours too early!
Tenuous link time…
Personally, I love the idea that we (in the wider marketing community) don’t take our properties too seriously. I like Banksy’s ideal in the context of people doing something clever with them. Banksy has subverted corporate icons (and the police) for years. But he does it cleverly… and he does it with a sense of humour. So it’s pointed but not crass. Some of his famous works include very branded icons and gain their power/impact from that. Often, the point he’s making is NOT one that the brand owners would like (see one example below!), but they are clever. The real question is whether “no PR is bad PR” applies or not – could it be that the power of the icons becomes a corroboration of the power of that brand? And are there more positive ways to play with icons if corporations/marketeers are willing to cede control of some iconic properties?
Flipboard does a great job of turning everything into a magazine feel, but this is a lovely view of feeds… for starters, the design is lovely, but I’m also liking the extrapolation of key themes/subjects and making those chapters in themselves. Anyway, Twylah – check it out.
More genius from Droga5 in the Puma “After Hours Athlete” campaign. And more proof that it’s a brilliant idea. If that was needed. Film here. Website here.Facebook here.
New ad from BBH for The Guardian. A modern twist on a classic tale. Takes the same strategy as the classic “Points of View” ad (DDB 1986 – see it below), but with a modern-day tweeting, commenting, sharing view of the news. Lovely, and the way they bring tweets into live action is really deft.
