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Atelophobia…

Jan 21st, 2011 by


Screen shot 2011-01-21 at 19.39.10.png

I don’t know what’s worse…. the Ferrari built to an old BMW design, or the typo.

We all make mistakes, but it’s an abject and public lesson in the importance of constantly checking your work, your words, your grammar and your spelling. If you think it doesn’t matter because you’re writing a blog, an email, etc… then you’ll probably just become immune to errors. And, sooner or later, it WILL matter. But you won’t be looking out for the mistakes any more.

Dictionary.com is free. Spell-check is built into almost everything. Learn the difference between their and there, your and you’re. Care about the words you use, the construction, the flow. Check what you’ve written. Have a genuine fear of imperfection. After all, it’s what helps deliver great design and great engineering… don’t let it be lost from communications.

I’ll stop ranting now (not least for fear that I’ll find the rest of this blog is ridden with typos and grammatical errors!).


Posted in Advertising, Digital | 3 Comments

  • http://carolweinfeld.com/ Carol L. Weinfeld

    That’s quite embarrassing for the brand. Cylinders translates to cilindri in Italian; that’s the only possible explanation for cilinders. However, that should have been spell checked.nn@clweinfeld

  • Ndfswan

    you mean riddled not ridden :)

  • http://www.simon-law.com/ Simon

    I knew that would happen – never has a post been so inevitably bound to fall prey to the typo! I was aiming for “ridden” as in full of, but now I check the dictionary.com I so fondly referred to, I see that I’d need to have hyphenated it to something. Doh!!!!!nn-riddenu2002na combining form meaning u201cobsessed with,u201d u201coverwhelmed byu201d ( torment-ridden ) or u201cfull of,u201d u201cburdened withu201d ( debt-ridden ).nOrigin: nspecial use of ridden