Screen shot 2011-02-03 at 16.45.05.png

Love this… At the same time as launching a cool “Beetle” spot, Deutsch LA have popped out a beautifully produced piece of entertainment highlighting a simple feature on the car. There’ll be people who proclaim ‘remote start’ to be nothing new – it isn’t (I wish I could remember the movie with the guy saved by remote start when his car blows up so it would be a good reference point – maybe it was Pelican Brief?!?) – but that’s not the point. Simple product feature made awesomely cool. Family car made hero. Family poignancy without any hint of cheesy aftertaste. It’s hard to achieve that, but this does. It’s already got well over a million views in one day. It’s great.