eConsultancy have launched a guide on how to launch amazing Facebook pages – the free excerpts include a few useful stats too…

2. Facebook statistics

Facebook is huge. Here are some useful numbers to help you understand the scale of the opportunity, while hopefully convincing the boss that this is something worth spending a little time and money on.

2.1. Facebook usage

Facebook has more than 500 million active global users. [Source: Facebook Pressroom, January 2011].

2.2. Facebook pages

The average user is connected to 60 pages, groups and events [Source: Econsultancy blog, July 2010].

Purpose-built Facebook pages have created more than 5.3 billion fans. [Source: Facebook, January, 2010].

2.3. Facebook in business

65% of companies use Facebook as part of their marketing strategy. [Source: Econsultancy / Guava UK Search Engine Marketing Benchmark Report, April 2009].

More than 700,000 local businesses have active pages on Facebook. [Source: Facebook, January, 2010].