Love this – courtesy of AdAge – but it’s interesting to see the actual growth in TV spend. We do a lot of work in the digital space, but it’s scary how often we hear people trying to sell the “Digital is replacing TV” argument. It’s not. It’s adding to it.
Over time, digital will be the delivery mechanism for TV too – but it still won’t have replaced it. In fact, look at the stats on where web traffic is growing and shrinking and you’ll see the power that video had on web traffic. Then you’ll see how apps are overtaking “traditional web” traffic.
The great thing is, it won’t stop changing. I just wish that some very smart people doing great work in an important medium (aka Digital) would stop thinking it’s a battle between the two media.
Anyway, useful chart…