This isn’t the easiest video to watch, but it’s fascinating.
It’s a behind-the-scenes view of shooting two commercials in China – both for McDonalds – shot by the director, Doug Nichol of Partizan, but the subject and commentary is the producer, John Benet. There’s moments of truth that are slightly depressing and the edit (or the genuine sentiment) is negative, with some moments of humour, but mainly wry humour. And the release has been clouded by reactions from both agency (TBWA) and client (McDonalds). Well summarised in this article on Creativity Online.