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118 118 Lost…

Feb 16th, 2007 by Simon

Picture 5-2

One of my favourite bits of work so far this year – and that’s more biased than usual, since it’s one of my brands. And one of my favourite creative teams behind it!

So, here’s some of the new Lost idents (running on Sky One in the UK) from the brilliant minds that are Joseph Corcoran and Rodrigo Saavedra.

Look out for the last one with the flash back – genius!

Posted in Advertising | Comments

  • MJ
    I like them - i think they'll be successful at keeping 118 front of mind, introducing and highlighting the various services, but also does a really nice relevance job with the plot references, hinting that 118 are fans of the show too (in my opinion their best feature, and the most important one when sponsoring content) . All in a 118 stylee.

    nice work.
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