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	<title>Comments on: 118 118 Lost&#8230;</title>
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	<description>Sporadic thoughts - mostly about communications, brands, etc...</description>
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		<title>By: MJ</title>
		<link>http://www.simon-law.com/archives/120/comment-page-1#comment-175</link>
		<dc:creator>MJ</dc:creator>
		<pubDate>Mon, 19 Feb 2007 15:09:16 +0000</pubDate>
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		<description>I like them - i think they&#039;ll be successful at keeping 118 front of mind, introducing and highlighting the various services, but also does a really nice relevance job with the plot references, hinting that 118 are fans of the show too (in my opinion their best feature, and the most important one when sponsoring content) .  All in a 118 stylee.

nice work.</description>
		<content:encoded><![CDATA[<p>I like them &#8211; i think they&#8217;ll be successful at keeping 118 front of mind, introducing and highlighting the various services, but also does a really nice relevance job with the plot references, hinting that 118 are fans of the show too (in my opinion their best feature, and the most important one when sponsoring content) .  All in a 118 stylee.</p>
<p>nice work.</p>
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