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The video may not be the best you’ll ever watch, but this is a great idea.

For all shoppers with Hellmann’s in their basket (live and in a supermarket), the till software will analyse the other ingredients you have and suggest receipts based on what you’ve got. Love it.

Now, if you were Sainsbury’s, you’d just need to get that running on a trolley screen, then you can recommend additional ingredients that take you one step further… “Try something new today” running live. Just a thought.