Screen Shot 2012-07-20 at 14.42.59.png

The genius of Axe/Lynx work is their ability to manage a long-term idea and build hugely varied executions around it. While most advertising agencies and marketers abandon in the name of progress, they progress by the same count. This is clearly aiming for a slightly older audience (maybe that’s part of why I like it so much!), but it’s the same idea re-invented, twisted and turned… here’s to Susan Glenn – beautiful, great work!