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Coke’s in the running for the Superbowl (excuse the weak pun) with this chase for the Coke ad, where users get to decide the ending.

I’ll confess, I was sceptical that it would be getting big views or big engagement, since it’s hard to really know what you’ll get from it.

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Views aren’t bad, at 426k (early on 28th Jan), but engagement seems weaker… A quick scan using Visible Intelligence (the weapons-grade Buzz Monitoring tool) shows only a few hundred engagements around the hashtags they’ve set up:

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The real question is “what comes next?” – is the ad just going to finish same as the start or is there more of a twist and interest built in? What does the engagement pay back?

I’m hoping they do something cool with this. It’s Coke.