Another Planning Blog…

Coke’s in the running for the Superbowl (excuse the weak pun) with this chase for the Coke ad, where users get to decide the ending.

I’ll confess, I was sceptical that it would be getting big views or big engagement, since it’s hard to really know what you’ll get from it.

Views aren’t bad, at 426k (early on 28th Jan), but engagement seems weaker… A quick scan using Visible Intelligence (the weapons-grade Buzz Monitoring tool) shows only a few hundred engagements around the hashtags they’ve set up:

The real question is “what comes next?” – is the ad just going to finish same as the start or is there more of a twist and interest built in? What does the engagement pay back?

I’m hoping they do something cool with this. It’s Coke.