Picture 5

Chungaiz just said this as we all watched this spot about 3 or 4 times in a row… “Sometimes we just forget that entertaining people is the most important bit.”

Then, since we were on YouTube, we found the director’s cut straight away – love YouTube for moments like that. Check it out – the music’s changed, the car screeching scene builds more menace and the ending is slightly more cool…

Click here if you can’t see the embedded version – actually – click here for the aired commercial and click here for the director’s cut.

Good to see something that’s worth watching – quite a few times straight off the bat in my case.

By the way, it’s from Impact BBDO Dubai… wonder if it’ll play out in other countries – it should!