Bill Bernbach
Oct 11th, 2006 by Simon
I thought I’d do a few of these - they’re irrefutable wisdom. I’ll do one at a time, though, and not overdo it!
Finding out what to say is the beginning of the communication process. How you say it makes people look and listen and believe. And if you are not successful at that you have wasted all the work and intelligence and skill that went into discovering what you should say
I used to work at DDB, so I think i have an entire book of them laying around if you like. I like that he is into Neiman Marcus, because so am i.