Not what I expected. Simple, smile out loud genius…
I know you’ve all seen it already, but if you haven’t, then only watch it on the Apple site and only watch it in HD!
PS: Use of French/Amelie is pure icing.
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Brilliant spot. The first Macintosh computer was shown by Steve Jobs with a hand written “HELLO” on the screen. Hello has been a wonderful little nod for Mac fans ever since. Even the Mac vs PC ads all start with “Hello…I’m a Mac.”
I just got the Black MacBook. Strange not having the slick white design, and it gets very oily/fingerprinty, but its nice. And only Apple can create a black version and charge more for it!