Sony Bravia – Paint…
Oct 17th, 2006 by Simon
I think this is particularly interesting, since I’ve actually waited for it with some degree of anticipation. And, even working in the industry, I don’t think you get that often. At least, I haven’t been so taken with something in a while!
See the full ad here…
It’s like a great movie, or a new music release – with the same mixed feelings of excitement and ‘oh. so that’s it’ that you get with anything… Although, for me, it was pretty epic. They did more with it than I’d expected – kind of reminded me of the water displays outside the Bellagio Hotel in Las Vegas…
It also managed to get a decent degree of consumer attention (unless it’s all placed – we’re going to be sceptics for a while thanks to lonelygirl!)… as evidenced from YouTube… There’s only about 10 films uploaded (from my basic search), but the hits are decent. I’d imagine they’d hoped for more, but for an ad it’s pretty impressive.
So, all in all, well done to Fallon – another hit.