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This is new – Anheuser-Busch have made Jay-Z a Co-Brand Director for Budweiser Select.

It’s not clear exactly what he’ll do, but they’re pitching him as being integral to the planning and direction, rather than just a face on the commercials… which at least sounds like a more fundamental role.

The question will be whether this produces more than a PR release at launch… But, it could be interesting and will at least lead to some fairly entertaining meetings!

Read the full article on AdAge: “Jay-Z Gets a Marketing Title at Anheuser-Busch”

Discussing this with a fellow planner, Roisin, she pointed out that it’s a bit like when the Czech Republic made Frank Zappa as “Special Ambassador to the West on Trade, Culture and Tourism” back in January 1990.

There are no new ideas, but that doesn’t mean there are no good ideas left!