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The death of catchphrases…

Apr 19th, 2007 by


Media Guardian has a nice article about the death of catchphrases – worth going through the sign up process just to read some of the quotes in there… click here to read it

Particularly this one from Steve Henry…

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THey use it to launch into the whole conversation about the shift happening in advertising – and rather neatly tie that together with the number of catcphrases being used to describe it… clip below…

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Have a read…

Posted in Advertising | 1 Comment

  • CK

    I agree that it’s about “creating communities” but the catchphrase is a bit like the jingle… it might irritate or patronise, but hey, if it cuts through and makes people think about the brand/idea an hour after they saw the ad/had the meeting… why not?

    If the catchphrase means you can sell a bigger idea into a marketing manager becasue they think they know what 2.0 is, or that they’re down with the kids, what does it matter?