The death of catchphrases…
Apr 19th, 2007 by Simon
Media Guardian has a nice article about the death of catchphrases - worth going through the sign up process just to read some of the quotes in there… click here to read it
Particularly this one from Steve Henry…
THey use it to launch into the whole conversation about the shift happening in advertising - and rather neatly tie that together with the number of catcphrases being used to describe it… clip below…
Have a read…
I agree that it’s about “creating communities” but the catchphrase is a bit like the jingle… it might irritate or patronise, but hey, if it cuts through and makes people think about the brand/idea an hour after they saw the ad/had the meeting… why not?
If the catchphrase means you can sell a bigger idea into a marketing manager becasue they think they know what 2.0 is, or that they’re down with the kids, what does it matter?