Comments on: The death of catchphrases… http://www.simon-law.com/archives/230 Sporadic thoughts - mostly about communications, brands, etc... Thu, 22 Dec 2011 06:12:56 +0000 hourly 1 http://wordpress.org/?v=3.3 By: CK http://www.simon-law.com/archives/230/comment-page-1#comment-328 CK Mon, 23 Apr 2007 13:20:18 +0000 http://www.simon-law.com/archives/230#comment-328 I agree that it's about "creating communities" but the catchphrase is a bit like the jingle... it might irritate or patronise, but hey, if it cuts through and makes people think about the brand/idea an hour after they saw the ad/had the meeting... why not? If the catchphrase means you can sell a bigger idea into a marketing manager becasue they think they know what 2.0 is, or that they're down with the kids, what does it matter? I agree that it’s about “creating communities” but the catchphrase is a bit like the jingle… it might irritate or patronise, but hey, if it cuts through and makes people think about the brand/idea an hour after they saw the ad/had the meeting… why not?

If the catchphrase means you can sell a bigger idea into a marketing manager becasue they think they know what 2.0 is, or that they’re down with the kids, what does it matter?

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