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With thanks to Erin for pointing this out, here’s a new viral from Ray Ban. Interesting to read the comments on YouTube, since people seem to have mixed feelings about the corporate nature of it… But, overall, the consensus agrees (nicely) with my own view…

It’s fun and it’s not exactly gone to lengths to pretend not to be corporate. It’s labeled as a viral. Where’s the harm?
I enjoyed it – spent a bit of time trying to see the camera trickery. Thought the Ray Ban tag line was put in subtly.
It does a better job of being interesting, different content than most of the brand virals out there.