Another Planning Blog…

Such a shame to see Motorola roll out another flop. Its a slick phone, but Motorola changed the category with the first RAZR, this feels like a Sequel that's trying to hard and still trying to get back the fame of the opening night of the original.

Its thinner than the old RAZR and as wide...but its actually LONGER! This phone covers most of my face with its surface area.

Most phones have a thin design spin, this is not groundbreaking anymore, and its not really that much better than what is out there.

People's focus is on a different type of phone now.

And those who do crave serious style will look elsewhere than a nice but weak sequel.

Sorry....Republished. I Clicked the send button by mistake:

Before Christmas 06, during the party season, Motorola invited me to a…party. From the pomp and circumstance I thought there might be some news or something novel that they were interested in getting coverage for (I owned a magazine). In the event it was a cocktail party.
The usual suspects were invited. Expensive smiles and breasts.
The presentation by Motorola involved nothing more than a ‘thank you for coming’. I learned nothing about the technology. Mainly because there was none, or rather nothing new.

It was like a bad advertising campaign in microcosm.

To add insult to injury…there was a goody bag offered as we left. A big box which I though might contain a phone to try.
No such luck.
It was an elaborate package of promo material.
Thanks.
As a media owner I couldn’t understand how Motorola would imagine for a second that we’d give them space without even seeing the product first hand.
Needless to say ...no coverage.

From the build-up I though Motorola had something to say.

I was wrong.

I complained to the PR person in Australia. He replied by offering me a phone. He missed the point. I wanted info. Why should we recommend their product? Not another phone.

Before Christmas 06, during the party season, I was invited by Motorola to a...party. From the pomp and circumstance I thought there might be some news or something novel that they were intereted in getting coverage for (I owned a magazine). In the event it was a cocktail party.
The usual suspects were invited. Expensive smiles and breasts.
The presentation by Motorola involved nothing more than a 'thank you for coming'. I learned nothing about the technology. mainly because there was none, or rather nothing new.

It was like a bad advertising campaign in microcosm.

To add insult to injury...There was a goody bag offered as we left. A big box which I though might contain a phone to try.
No such luck.
It was an elaborate package of promo material.
Thanks.
As a media owner I couldn't understand how Motorola would imagine for a second that we'd give them space without even seeing the product first hand.
Needless to say no coverage.

From the buildup I though Motorola had somehing to say.

I was wrong.

I complianed to the PR person in Australia. He replied by offering me a phone. He missed the point. I wanted info. Why should we recommend their product. Not another phone.