Its thinner than the old RAZR and as wide…but its actually LONGER! This phone covers most of my face with its surface area.

Most phones have a thin design spin, this is not groundbreaking anymore, and its not really that much better than what is out there.

People’s focus is on a different type of phone now.

And those who do crave serious style will look elsewhere than a nice but weak sequel.

Before Christmas 06, during the party season, Motorola invited me to a…party. From the pomp and circumstance I thought there might be some news or something novel that they were interested in getting coverage for (I owned a magazine). In the event it was a cocktail party.
The usual suspects were invited. Expensive smiles and breasts.
The presentation by Motorola involved nothing more than a ‘thank you for coming’. I learned nothing about the technology. Mainly because there was none, or rather nothing new.

It was like a bad advertising campaign in microcosm.

To add insult to injury…there was a goody bag offered as we left. A big box which I though might contain a phone to try.
No such luck.
It was an elaborate package of promo material.
Thanks.
As a media owner I couldn’t understand how Motorola would imagine for a second that we’d give them space without even seeing the product first hand.
Needless to say …no coverage.

From the build-up I though Motorola had something to say.

I was wrong.

I complained to the PR person in Australia. He replied by offering me a phone. He missed the point. I wanted info. Why should we recommend their product? Not another phone.

It was like a bad advertising campaign in microcosm.

To add insult to injury…There was a goody bag offered as we left. A big box which I though might contain a phone to try.
No such luck.
It was an elaborate package of promo material.
Thanks.
As a media owner I couldn’t understand how Motorola would imagine for a second that we’d give them space without even seeing the product first hand.
Needless to say no coverage.

From the buildup I though Motorola had somehing to say.

I was wrong.

I complianed to the PR person in Australia. He replied by offering me a phone. He missed the point. I wanted info. Why should we recommend their product. Not another phone.