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I think I’ve posted on VW work before – as most people probably do, since it’s genuinely good. And this one is worth watching too…

Funnily, when I first read about this new ad, I thought they’d followed the thinking of that old US gem, where the kids drive in the convertible at night… With the Nick Drake song…

Well, thankfully, I was wrong, because that would have been easy and rather sad for DDB London.

What they have done is to capture that purity of driving at night – and then made something proper of the web work to follow it up – so it actually feels integrated, rather than another campaign with a requisite bit of online.

Check out the site here.

It’s worth playing around with for a while – they’ve done stuff to give you plenty of shots of the car, but in movement, rather than static. And the Google maps integrated night drives search facility is great. The ‘cut your own movie’ thing is not a first, but it’s done well and works. Plus people have already done a few…

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