Comments on: VW… http://www.simon-law.com/archives/287 Sporadic thoughts - mostly about communications, brands, etc... Thu, 09 Sep 2010 10:25:00 -0600 hourly 1 http://wordpress.org/?v=3.0.1 By: Hashem Bajwa http://www.simon-law.com/archives/287/comment-page-1#comment-497 Hashem Bajwa Wed, 27 Jun 2007 23:01:31 +0000 http://www.simon-law.com/archives/287#comment-497 I really like the idea behind this piece...mostly because I've been up at 3am on a purposeless drive at night! The site is really nicely done, simple, smart stuff, designed well. Its not groundbreakingly different or cool with whizzy new bits, but its just a nice smart site wiht some useful, relevant things for people to interact with. I like that the video and angles and views are not all so linear. Often I think people hock up online a long form of a TV spot and that's "video on the web" for them. This actually does something a bit more layered. Google Maps and JumpCut tools are great, relevant, not just there to be there. I hope Night Driving does well, great piece. I really like the idea behind this piece…mostly because I’ve been up at 3am on a purposeless drive at night!

The site is really nicely done, simple, smart stuff, designed well. Its not groundbreakingly different or cool with whizzy new bits, but its just a nice smart site wiht some useful, relevant things for people to interact with.

I like that the video and angles and views are not all so linear. Often I think people hock up online a long form of a TV spot and that’s “video on the web” for them. This actually does something a bit more layered.

Google Maps and JumpCut tools are great, relevant, not just there to be there.

I hope Night Driving does well, great piece.

]]>