Feed on
Posts
Comments

Your phone, your way…

Jul 12th, 2007 by



Picture 1-18

I think this may be the best CHI work I’ve seen for a while. And not just because the music reminds me of Manic Miner (and, therefore, childhood!). Am I right? It is the old background music from Manic Miner, yes? It’s simple, but catchy and feels quite different for them.
Anyway, click here to see the ad if you can’t see the embedded version.


Posted in Advertising | 5 Comments

  • http://sidekickstory.com sidekick

    what do you think of ‘your phone, your way’? isn’t that a burger king line….shame, because the animation is nice.

  • http://www.simon-law.com Simon

    Yeah – “Have it your way” is the BK line, I think – I think I may have tried to use that idea once before as a strategy, but sticking it on as an endline does seem a bit derivative!

    However, the fight to find a new endline does seem to be getting harder all the time – more brands, more change over lines all the time – how are we to sort it?

  • http://minerwilly.blogspot.com/ Willy

    Ah, if only that were true…
    But I fear the music is in fact pioneering synth-pop choon ‘Popcorn’.
    I think the in-game music from Manic Miner is called The Hall of the Mountain King, or something like that.

    Your music trivia, your way…

  • Jonathan
  • http://www.simon-law.com Simon

    Damnit – it’s not Manic Miner – but I’m all the more convinced it’s from one of those 80′s computer games – anyone?