New digital work from Goodby Silverstein & Partners… Sprint’s ‘wait less’ proposition. Because their free calls start 2 hours earlier. Nice simple thought. Fun site. Intro and titling brings the lightpen touch to it, so it feels part of the new campaign. But, the idea itself doesn’t get all hamstrung by trying to do something with lightpens throughout and failing to engage. Nice example of integration without that ‘matching luggage that doesn’t all work as well as some bits’ problem!
Click here to visit.
Personally, the parking one is my favourite.