So there I was, flicking through the latest crop of ads from Brand Republic… I don’t know if you need a password to view them, but you might. Except the last one, which is neatly up on YouTube already.
New Orange Gold Spot featuring Val Kilmer and I’m licking my lips with anticipation.
But, sadly, left feeling a little disappointed – I love these ads. But this one ain’t good enough… maybe there’s just too much product message? Did the original ones just talk about a simpler message – well, not really, I don’t think. And the gags about Top Gun are great. Does it need more of a shift – more change? Dunno – something’s just not hitting me like they used to.
So, next up was the Smirnoff ad – big production number and holds attention. Pretty darn good, I thought.
Then I clicked on the BK/Simpsons ad – expecting a wan tie-in ad – you know, the sort of thing that leaves you thinking “ho hum” – and how wrong I was. It’s a beauty – a real gem – enjoy it…
Of course, the BK ad was also easy to find and watch on YouTube – the others aren’t – shame that we don’t all post ads there – free media: why wouldn’t you? (I take it that’s not a digital deadly sin??!).