From Campaign…
Aug 28th, 2007 by Simon
Great Quote from George Bryant…
“Great advertising shouldn’t resemble the act of looking through a window at the world. It should give back something surprising and rewarding. In a world where we’re given so much in the way of horror stories, greyness and hardship, the last thing we need is more of that in our ad break.”
Amen.
I like it. Advertising has been a “window”…the industry goes nuts trying to figure out what goes into the window, where the window is, how do people look through the window, etc. A window is passive, its sitting back and watching life stroll by outside the window. People don’t care. Break the marketing window!!!
(I’m sitting in a hammock looking out a window right now, so maybe I’m not being very genuine!)