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From Campaign…

Aug 28th, 2007 by


Great Quote from George Bryant…

“Great advertising shouldn’t resemble the act of looking through a window at the world. It should give back something surprising and rewarding. In a world where we’re given so much in the way of horror stories, greyness and hardship, the last thing we need is more of that in our ad break.”

Amen.

Posted in Quotes | 1 Comment

  • http://WhoIsHashem.com/ Hashem Bajwa

    I like it. Advertising has been a “window”…the industry goes nuts trying to figure out what goes into the window, where the window is, how do people look through the window, etc. A window is passive, its sitting back and watching life stroll by outside the window. People don’t care. Break the marketing window!!!

    (I’m sitting in a hammock looking out a window right now, so maybe I’m not being very genuine!)