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You Can’t Beat A Gorilla…

Aug 31st, 2007 by



Picture 4-7

OK. You start off thinking “What The…??!!”

Then you begin to twig it.

And then you smile. Well, I did.

It has nothing to do with Cadburys Dairy Milk, but you can bet more people will discuss this ad (and Dairy Milk) than anything else for quite some time… I won’t say too much more because you have to watch it yourself, but I will say that I started off thinking “Is it Emperors New Clothes?” and ended up thinking “Genius!” You can’t do this ad nauseam, but this is a perfect example of entertaining people rather than using some half-hearted insight to drive communication.

Click here if the embedded version isn’t working.

Personally, I think it works. It takes the abstraction of “Balls” to a new height – and may lead to bad copycat versions, but it’s the embodiment of branded content as advertising.

Posted in Advertising | 2 Comments

  • http://www.oneandonlybrands.blogspot.com David MacGregor

    I can’t say that I agree.
    Why not simply ‘sponsor’ random material found on YouTube.
    I don’t think that a post modern approach really works for advertising.

  • http://www.simon-law.com Simon

    Isn’t that what this is, though – sponsoring the sort of entertainment that people really enjoy on YouTube, but doing it publicly, so more people see it. If so, is that so wrong? Or so pointless?
    I like this for the discussion it will prompt – and part of that will be a discussion that normal people have – some people will really not like it – and that gives for more conversation.
    But, it is a trick you can only play a few times before people tire of it.