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	<title>Comments on: You Can&#8217;t Beat A Gorilla&#8230;</title>
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	<link>http://www.simon-law.com/archives/391</link>
	<description>Sporadic thoughts - mostly about communications, brands, etc...</description>
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		<title>By: Simon</title>
		<link>http://www.simon-law.com/archives/391/comment-page-1#comment-775</link>
		<dc:creator>Simon</dc:creator>
		<pubDate>Mon, 03 Sep 2007 15:33:44 +0000</pubDate>
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		<description>Isn&#039;t that what this is, though - sponsoring the sort of entertainment that people really enjoy on YouTube, but doing it publicly, so more people see it. If so, is that so wrong? Or so pointless?
I like this for the discussion it will prompt - and part of that will be a discussion that normal people have - some people will really not like it - and that gives for more conversation.
But, it is a trick you can only play a few times before people tire of it.</description>
		<content:encoded><![CDATA[<p>Isn&#8217;t that what this is, though &#8211; sponsoring the sort of entertainment that people really enjoy on YouTube, but doing it publicly, so more people see it. If so, is that so wrong? Or so pointless?<br />
I like this for the discussion it will prompt &#8211; and part of that will be a discussion that normal people have &#8211; some people will really not like it &#8211; and that gives for more conversation.<br />
But, it is a trick you can only play a few times before people tire of it.</p>
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		<title>By: David MacGregor</title>
		<link>http://www.simon-law.com/archives/391/comment-page-1#comment-768</link>
		<dc:creator>David MacGregor</dc:creator>
		<pubDate>Sun, 02 Sep 2007 21:14:05 +0000</pubDate>
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		<description>I can&#039;t say that I agree. 
Why not simply &#039;sponsor&#039; random material found on YouTube. 
I don&#039;t think that a post modern approach really works for advertising.</description>
		<content:encoded><![CDATA[<p>I can&#8217;t say that I agree.<br />
Why not simply &#8216;sponsor&#8217; random material found on YouTube.<br />
I don&#8217;t think that a post modern approach really works for advertising.</p>
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