Comments on: Attention to detail… http://www.simon-law.com/archives/40 Sporadic thoughts - mostly about communications, brands, etc... Thu, 22 Dec 2011 06:12:56 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Hashem Bajwa http://www.simon-law.com/archives/40/comment-page-1#comment-16 Hashem Bajwa Wed, 08 Nov 2006 14:35:18 +0000 http://www.simon-law.com/archives/40#comment-16 There's also a sense with Apple that you are buying more than the physical product...the brand is experienced, and communicated, at every possible touch point...everything from the box, to the warranty card, to the power plug, to the battery latch, to the business card, to he startup sound, to the plastic wrap that surrounds the product when you open it. In the US a mid-range MacBook with a 2 Gig Processor is $1299, while a Dell XPS M12110 (and what is up with the names!?) costs $1199 with a smaller screen. And that's Dell, king of cheap. Here's a site worth checking out. Its called "Unboxing" and captures the, well, unboxing of new products. http://www.unboxing.com/ There’s also a sense with Apple that you are buying more than the physical product…the brand is experienced, and communicated, at every possible touch point…everything from the box, to the warranty card, to the power plug, to the battery latch, to the business card, to he startup sound, to the plastic wrap that surrounds the product when you open it.

In the US a mid-range MacBook with a 2 Gig Processor is $1299, while a Dell XPS M12110 (and what is up with the names!?) costs $1199 with a smaller screen. And that’s Dell, king of cheap.

Here’s a site worth checking out. Its called “Unboxing” and captures the, well, unboxing of new products.

http://www.unboxing.com/

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