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Neiman Marcus has done a ‘takeover’ of YouTube’s homepage, I read in Ad Age online

So, I went to have a little wee peek… and this is what they mean

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Click on the picture to see it full size.

Yes indeedy. There’s a little video link.
Not really a massive takeover, but hey ho.

The video isn’t awful. Not the first minute or so, anyway.
And it’s picking up some views. It certainly wouldn’t go viral.

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After 2 days, it has been viewed 101,745 times. Although it isn’t getting great ratings.

The question is, how much did that cost – is it cost effective?
Will it be?

I hope so. Because at least they’re trying something out.