Comments on: Just say what you mean… http://www.simon-law.com/archives/45 Sporadic thoughts - mostly about communications, brands, etc... Thu, 22 Dec 2011 06:12:56 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Simon http://www.simon-law.com/archives/45/comment-page-1#comment-19 Simon Tue, 21 Nov 2006 19:25:29 +0000 http://www.simon-law.com/archives/45#comment-19 Don't even get me started on the evils of procurement... There's something sad about trying to improve the profitability of your company by screwing down the profitability of any company that works for you or with you! But, unsurprisingly, they need a whole set of words as well. You're nothing without some made up words - reminds me of that episode of Blackadder where he makes up words to irritate Samuel Johnson! Pericobobulous being my favourite. Don’t even get me started on the evils of procurement… There’s something sad about trying to improve the profitability of your company by screwing down the profitability of any company that works for you or with you!

But, unsurprisingly, they need a whole set of words as well.
You’re nothing without some made up words – reminds me of that episode of Blackadder where he makes up words to irritate Samuel Johnson!

Pericobobulous being my favourite.

]]> By: Will http://www.simon-law.com/archives/45/comment-page-1#comment-17 Will Sat, 18 Nov 2006 13:05:57 +0000 http://www.simon-law.com/archives/45#comment-17 I completely agree, though I've met enough Management Consultants who use words like 'drilling down' to make me despair. I think another reason for odd language is due to the infiltration of procurement speak into advertising/marketing. 'Leverage' in particular is a word I'd like to see abolished. I completely agree, though I’ve met enough Management Consultants who use words like ‘drilling down’ to make me despair.

I think another reason for odd language is due to the infiltration of procurement speak into advertising/marketing. ‘Leverage’ in particular is a word I’d like to see abolished.

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