Comments on: Is it about Taxonomy? http://www.simon-law.com/archives/458 Sporadic thoughts - mostly about communications, brands, etc... Thu, 22 Dec 2011 06:12:56 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Chungaiz http://www.simon-law.com/archives/458/comment-page-1#comment-929 Chungaiz Fri, 28 Sep 2007 08:52:04 +0000 http://www.simon-law.com/archives/458#comment-929 Familiarity isn't always a bad thing, especially when thinking about consumers. If they know what they're getting, vaguely, and they know they liked it last time, then they'll engage again since the last experience was positive. It's our job to push the second experience further therefore, not simply be new for new's sake. In a world that is becoming increasingly short of attention span, patience etc, advertisers are as guilty of wanting the next big thing before really exploring fully the possibilities of what's in front of them already. Familiarity isn’t always a bad thing, especially when thinking about consumers. If they know what they’re getting, vaguely, and they know they liked it last time, then they’ll engage again since the last experience was positive. It’s our job to push the second experience further therefore, not simply be new for new’s sake.

In a world that is becoming increasingly short of attention span, patience etc, advertisers are as guilty of wanting the next big thing before really exploring fully the possibilities of what’s in front of them already.

]]> By: Hashem Bajwa http://www.simon-law.com/archives/458/comment-page-1#comment-923 Hashem Bajwa Thu, 27 Sep 2007 14:17:22 +0000 http://www.simon-law.com/archives/458#comment-923 There's an interesting thought there about better ideas. Technology is fickle and there sometimes seems an overly pumped up desire to do tech for tech's sake alone. I've had teams say "Well, that's been done before, we want something new." Then they bank on the newness of an effect or technology and not an idea behind it. I like the Taxonomy thought...it might also be a way of looking at agencies and their evolution. There’s an interesting thought there about better ideas. Technology is fickle and there sometimes seems an overly pumped up desire to do tech for tech’s sake alone. I’ve had teams say “Well, that’s been done before, we want something new.” Then they bank on the newness of an effect or technology and not an idea behind it. I like the Taxonomy thought…it might also be a way of looking at agencies and their evolution.

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