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It’s hard to follow up a success like the Dove Evolution film.
So, does this?

It’s striking. Shocking in parts, even.
It’s got a deeper message rather than a blatant product sell.
It’s backed with a real program, so it’s not just comms.
All those are good things – impressive, weighty reasons to really be impressed by this.
But I just didn’t get the same gob-smacked feeling watching it. The first time.

So, I watched it again. And it hit me more. And so on… It grows on you.
This is great work. I don’t know that it will win Cannes next year, but it’s still great.

Watch it here

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