More Spoof than Copy
Nov 28th, 2006 by Simon
When we did the “Picture Frames” campaign at Goodby Silverstein & Partners, loads of people made copies – their own home versions. Things like this…
For the latest campaign, someone’s done a spoof – it’s still a good sign that people think it’s worth ripping off, but so far the main one has been more spoof than copy…
The question is, is this OK?
Is it like the “No PR is bad PR!” statement?
Or, is it an example of people controlling brand perceptions?
My view – better to be talked about and mimicked than ignored.
My take is that this is one of the most important “metrics” HP should consider as it looks at the impact of its campaign. To inspire people to actually create something in their own way based on the communications is pretty compelling. Made more relevant by a strategy behind the campaign about how personal a computer is…why not personal messages too.
What’s happened really is this person has translated an ad for YouTube. His spoof will probably do better on YouTube than most of HP’s TV spots hocked up on the site. A sitcom would suck in a movie theater and likewise the type of content on YouTube that people spend time with is different.