When we did the “Picture Frames” campaign at Goodby Silverstein & Partners, loads of people made copies – their own home versions. Things like this…

For the latest campaign, someone’s done a spoof – it’s still a good sign that people think it’s worth ripping off, but so far the main one has been more spoof than copy…

The question is, is this OK?
Is it like the “No PR is bad PR!” statement?
Or, is it an example of people controlling brand perceptions?

My view – better to be talked about and mimicked than ignored.