Comments on: More Spoof than Copy http://www.simon-law.com/archives/51 Sporadic thoughts - mostly about communications, brands, etc... Thu, 22 Dec 2011 06:12:56 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Hashem Bajwa http://www.simon-law.com/archives/51/comment-page-1#comment-24 Hashem Bajwa Tue, 28 Nov 2006 21:19:51 +0000 http://www.simon-law.com/archives/51#comment-24 My take is that this is one of the most important "metrics" HP should consider as it looks at the impact of its campaign. To inspire people to actually create something in their own way based on the communications is pretty compelling. Made more relevant by a strategy behind the campaign about how personal a computer is...why not personal messages too. What's happened really is this person has translated an ad for YouTube. His spoof will probably do better on YouTube than most of HP's TV spots hocked up on the site. A sitcom would suck in a movie theater and likewise the type of content on YouTube that people spend time with is different. My take is that this is one of the most important “metrics” HP should consider as it looks at the impact of its campaign. To inspire people to actually create something in their own way based on the communications is pretty compelling. Made more relevant by a strategy behind the campaign about how personal a computer is…why not personal messages too.

What’s happened really is this person has translated an ad for YouTube. His spoof will probably do better on YouTube than most of HP’s TV spots hocked up on the site. A sitcom would suck in a movie theater and likewise the type of content on YouTube that people spend time with is different.

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