Comments on: SilverJet And The Insider Joke… http://www.simon-law.com/archives/516 Sporadic thoughts - mostly about communications, brands, etc... Thu, 22 Dec 2011 06:12:56 +0000 hourly 1 http://wordpress.org/?v=3.3 By: David MacGregor http://www.simon-law.com/archives/516/comment-page-1#comment-1147 David MacGregor Tue, 30 Oct 2007 18:02:21 +0000 http://www.simon-law.com/archives/516#comment-1147 In the post-modern world regurgitation and a wink to those 'in the know' is common. I don't get any sense of this being a rip-off. It is obviously a parody. I'm not familiar with the SilverJet brand but on one viewing I got the clear impression that it is an alternative to the cattle class approach of other airlines. The Flower Duet ad is so well known that the allusion would be obvious. If I have a problem with it it would be the music. Just a personal thing, but I have zero tolerance for the Westernra/Church style of singing and found the choice of a morbid hymn to be out of synch with an airline - remember the old standard about airlines never talking about safety in their marketing messages… In the post-modern world regurgitation and a wink to those ‘in the know’ is common. I don’t get any sense of this being a rip-off. It is obviously a parody. I’m not familiar with the SilverJet brand but on one viewing I got the clear impression that it is an alternative to the cattle class approach of other airlines.

The Flower Duet ad is so well known that the allusion would be obvious.

If I have a problem with it it would be the music. Just a personal thing, but I have zero tolerance for the Westernra/Church style of singing and found the choice of a morbid hymn to be out of synch with an airline – remember the old standard about airlines never talking about safety in their marketing messages…

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