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Pet Rabbit…

Dec 5th, 2006 by


Click here and you can play with the banner live…

A bit of a subservient chicken, but I’m told the genius is in this being such a small file size and getting any extra files on the fly…

For me, it’s just damn fun to play with!

I’ve found about 8 different things so far, including some obvious ones…

Run
Eat
Sleep
Hop
Jump
Copulate
Sing
Frolic

What else does a Rabbit do?
Also, has anyone seen it live – what does the “Breed your own Rabbit” link to?

Thanks to Threeminds for spotting it first…

Posted in Advertising | 2 Comments

  • http://bigsecretpizzaparty.typepad.com/ amber

    i love this ad! it also poops and sniffs, but they forgot to make it pee. sorry, that’s a little gross. but it’s what rabbits do best.

  • http://BrainSells.blogspot.com/ Hashem Bajwa

    This is a great use of a simple banner ad to get people actually spend a lot of engaged time with the brand.

    It doesn’t even matter if people don’t click through the banner, the time spent with it — doing something — is accomplishing a higher level bit of brand experience.

    People watch a TV spot and don’t go through to a transactional thing? Is that a failure?

    Best bit of it is that people create the experience with their interactions and get something back for spending time with it — a bit of interesting entertainment — instead of being taunted with dumb tricks as most banners do.