Pet Rabbit…
Dec 5th, 2006 by Simon
Click here and you can play with the banner live…
A bit of a subservient chicken, but I’m told the genius is in this being such a small file size and getting any extra files on the fly…
For me, it’s just damn fun to play with!
I’ve found about 8 different things so far, including some obvious ones…
Run
Eat
Sleep
Hop
Jump
Copulate
Sing
Frolic
What else does a Rabbit do?
Also, has anyone seen it live – what does the “Breed your own Rabbit” link to?
Thanks to Threeminds for spotting it first…
i love this ad! it also poops and sniffs, but they forgot to make it pee. sorry, that’s a little gross. but it’s what rabbits do best.
This is a great use of a simple banner ad to get people actually spend a lot of engaged time with the brand.
It doesn’t even matter if people don’t click through the banner, the time spent with it — doing something — is accomplishing a higher level bit of brand experience.
People watch a TV spot and don’t go through to a transactional thing? Is that a failure?
Best bit of it is that people create the experience with their interactions and get something back for spending time with it — a bit of interesting entertainment — instead of being taunted with dumb tricks as most banners do.