Comments on: Pet Rabbit… http://www.simon-law.com/archives/52 Sporadic thoughts - mostly about communications, brands, etc... Thu, 22 Dec 2011 06:12:56 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Hashem Bajwa http://www.simon-law.com/archives/52/comment-page-1#comment-27 Hashem Bajwa Tue, 12 Dec 2006 10:07:57 +0000 http://www.simon-law.com/archives/52#comment-27 This is a great use of a simple banner ad to get people actually spend a lot of engaged time with the brand. It doesn't even matter if people don't click through the banner, the time spent with it -- doing something -- is accomplishing a higher level bit of brand experience. People watch a TV spot and don't go through to a transactional thing? Is that a failure? Best bit of it is that people create the experience with their interactions and get something back for spending time with it -- a bit of interesting entertainment -- instead of being taunted with dumb tricks as most banners do. This is a great use of a simple banner ad to get people actually spend a lot of engaged time with the brand.

It doesn’t even matter if people don’t click through the banner, the time spent with it — doing something — is accomplishing a higher level bit of brand experience.

People watch a TV spot and don’t go through to a transactional thing? Is that a failure?

Best bit of it is that people create the experience with their interactions and get something back for spending time with it — a bit of interesting entertainment — instead of being taunted with dumb tricks as most banners do.

]]> By: amber http://www.simon-law.com/archives/52/comment-page-1#comment-26 amber Tue, 12 Dec 2006 04:22:03 +0000 http://www.simon-law.com/archives/52#comment-26 i love this ad! it also poops and sniffs, but they forgot to make it pee. sorry, that's a little gross. but it's what rabbits do best. i love this ad! it also poops and sniffs, but they forgot to make it pee. sorry, that’s a little gross. but it’s what rabbits do best.

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