http://www.simon-law.com/archives/530 Sporadic thoughts - mostly about communications, brands, etc... Thu, 22 Dec 2011 06:12:56 +0000 hourly 1 http://wordpress.org/?v=3.3 http://www.simon-law.com/archives/530/comment-page-1#comment-1362 Figet Tue, 18 Dec 2007 14:58:52 +0000 http://www.simon-law.com/archives/530#comment-1362 Nice blog! Nice blog!

]]> http://www.simon-law.com/archives/530/comment-page-1#comment-1356 lofty Wed, 12 Dec 2007 08:43:47 +0000 http://www.simon-law.com/archives/530#comment-1356 I'm with Claude on this. It's a beautifully made spot, but the message gets me all hot under the collar. It's really easy to say 'why not?' - we'd all like cars (and computers, mobile phones, furniture etc etc) to be fully recyclable - the question is: what is Toyota doing about? Whatever it is, they're not showing it in this ad - because a hybrid engine has nothing to do with making a car more recyclable - and if they were doing something concrete, surely they would show it? For me, this is advertising at it's very worse - all style and absolutely no substance. I’m with Claude on this. It’s a beautifully made spot, but the message gets me all hot under the collar. It’s really easy to say ‘why not?’ – we’d all like cars (and computers, mobile phones, furniture etc etc) to be fully recyclable – the question is: what is Toyota doing about? Whatever it is, they’re not showing it in this ad – because a hybrid engine has nothing to do with making a car more recyclable – and if they were doing something concrete, surely they would show it? For me, this is advertising at it’s very worse – all style and absolutely no substance.

]]> http://www.simon-law.com/archives/530/comment-page-1#comment-1354 Claude Wed, 12 Dec 2007 01:43:36 +0000 http://www.simon-law.com/archives/530#comment-1354 This lacks credibility, given the unrecyclable nature of so many parts and materials that are used to build a Toyota Prius. Also, given the cost to the environment throughout their entire lifespan (R&D through to dismantling) fuel emissions are the smallest danger to the environment. The smartest thing we could all do is to cease new car production immediately, and keep all of the old cars on the road for ever (like in Cuba) ... the total cost to the environment willl be significantly smaller than to keep producing new cars with "greener technology". This lacks credibility, given the unrecyclable nature of so many parts and materials that are used to build a Toyota Prius. Also, given the cost to the environment throughout their entire lifespan (R&D through to dismantling) fuel emissions are the smallest danger to the environment. The smartest thing we could all do is to cease new car production immediately, and keep all of the old cars on the road for ever (like in Cuba) … the total cost to the environment willl be significantly smaller than to keep producing new cars with “greener technology”.

]]> http://www.simon-law.com/archives/530/comment-page-1#comment-1341 Simon Fri, 07 Dec 2007 13:45:42 +0000 http://www.simon-law.com/archives/530#comment-1341 I thought that Saatchi had all the Toyota work in the US, but this one is from Dentsu, so I guess not - schoolboy error to muck around with the brand line, though! I thought that Saatchi had all the Toyota work in the US, but this one is from Dentsu, so I guess not – schoolboy error to muck around with the brand line, though!

]]> http://www.simon-law.com/archives/530/comment-page-1#comment-1340 richard Fri, 07 Dec 2007 11:53:38 +0000 http://www.simon-law.com/archives/530#comment-1340 Who looks after Toyota in the US? Lovely work just don't understand why they aren't using 'why not' as the brand idea rather than 'moving forward'. Who looks after Toyota in the US? Lovely work just don’t understand why they aren’t using ‘why not’ as the brand idea rather than ‘moving forward’.

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