http://www.simon-law.com/archives/552 Sporadic thoughts - mostly about communications, brands, etc... Wed, 07 Jan 2009 16:59:46 +0000 http://wordpress.org/?v=2.7 hourly 1 http://www.simon-law.com/archives/552/comment-page-1#comment-1461 Baji Thu, 17 Jan 2008 21:38:24 +0000 http://www.simon-law.com/archives/552#comment-1461 Not a very original idea, and you're right - it feels cold. The insight of everyone being behind the athlete is always used and not necessarily wrong, but I think Visa's ads from last year's Commonwealth Games in Australia tap into it in a warmer and far more convincing manner (see below) ... and use a very similar executional thought: http://www.youtube.com/watch?v=7zETjjnDGvY http://www.youtube.com/watch?v=4v3HYW0tsDY Not a very original idea, and you’re right - it feels cold. The insight of everyone being behind the athlete is always used and not necessarily wrong, but I think Visa’s ads from last year’s Commonwealth Games in Australia tap into it in a warmer and far more convincing manner (see below) … and use a very similar executional thought:
http://www.youtube.com/watch?v=7zETjjnDGvY
http://www.youtube.com/watch?v=4v3HYW0tsDY

]]> http://www.simon-law.com/archives/552/comment-page-1#comment-1460 Charles Frith Thu, 17 Jan 2008 10:47:06 +0000 http://www.simon-law.com/archives/552#comment-1460 One of our criticisms of all things Beijing 2008 is the total absence of an international athlete in any of the communications for anything. I'm living in Beijing now and have blogged about it a bit. One of our criticisms of all things Beijing 2008 is the total absence of an international athlete in any of the communications for anything. I’m living in Beijing now and have blogged about it a bit.

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