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There’s something I really like about this – the premise isn’t a massive breakthrough, but the execution is really nicely done. On a brand that you’d expect to produce something far more corporate and dull. From EuroRSCG, I believe. Lovely!

Click here to see it or watch the embedded version…

There’s also a cute website – based on a popup book… it’s clearly got a harder job to do, but the popup animation is nicely done too.Picture 3.png