Axe Dark Chocolate…
Jan 23rd, 2008 by Simon
This, for my money, is the best Axe ad yet - and better than the Lynx work too.
It’s the same strategy, and the same gathering of attractive young women, but it has charm and humour. And that offsets the raw sexuality, making it even more compelling - and it feels like a bigger, smarter idea.
Watch it here, or below…
hi, just to say thanks.
iam the Vegaolmosponce (VOP) head of planning and iam totally agree with you: this is our best work for Axe. only a few brands around the world can laught about itself and, now, Axe is part of that group.
Best,
Diego.