Another Planning Blog…

This new spot from Adidas retells the history of Adidas and it’s founder, Adi Dassler. (Note: Actually pronounced ‘Add-Eee. Dasss-Lurrr’ hence the European pronunciation of the brand name!)

However, it misses out a key part of the history. Because, originally, it wasn’t just Adi (who’s real name was Adolf, btw) – he had a brother called Rudolf – and they made boots together. They operated as the ‘Dassler Brothers Shoe Factory’ in the little town of Herzogenaurach.

Unfortunately, in the late 30′s/early 40′s they fell out and there has been a feud ever since. They both build factories in the same village, but it’s now split – Puma (Rudolf’s company) and Adidas (Adi’s company) operate from two different ends of the village – with people working for one or the other and shops selling one or the other.

It’s a peculiar town for it’s split and the feud seems to live on to this day. Read this article if you want a bit more info…

All of that aside, it’s a sweet little spot – here’s the full two and half minute version…

Or, for the less patient, here’s the 60 second version that aired on TV…