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More new work from Honda…

Mar 11th, 2008 by Simon

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This feels very core Honda territory and I like it. I particularly like the idea of ‘Doers’ because it’s so simple, true and compelling – wouldn’t you want to be a ‘doer?’ Very much reminds me of the original “What If?” work they did…

Click here if you can’t see the embedded version

At first, I wasn’t blown away by the last ad they did – the puzzles ad (click here if you can’t see the embedded version below) – but, the more I see it, the more I like it. Although it does feel a bit Skoda Cake…

Posted in Advertising | Comments

  • Here's to the doers of the world :)
    To position your brand as a tool or as a facilitator for people that want to do and make things happen, can be quite interesting.

    I remeber that TBWA\ did also a great job for Nextel in America whithin this communication territory.
  • I loved the first ad when I saw it and really like this new one as well! I really like the playground idea, because that's how I think about life and problems myself. I've never been very interested in cars and this is one of the first times I find myself being engaged by what Honda is creating for their brand image - now on the other end, I don't know if their hybrid car actually matches these expectations as a product...
  • mm
    i'm actually disappointed with the latest honda work.

    it all feels a little cliched and a little lost in its strategic thinking/creative execution. I've watched this ad loads and just wonder how this communicates/delivers truths about how Honda are solving very real problems associated with motoring. there doesn't seem to be any link with the real world?
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