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This feels very core Honda territory and I like it. I particularly like the idea of ‘Doers’ because it’s so simple, true and compelling – wouldn’t you want to be a ‘doer?’ Very much reminds me of the original “What If?” work they did…

Click here if you can’t see the embedded version

At first, I wasn’t blown away by the last ad they did – the puzzles ad (click here if you can’t see the embedded version below) – but, the more I see it, the more I like it. Although it does feel a bit Skoda Cake…