More new work from Honda…
Mar 11th, 2008 by Simon
This feels very core Honda territory and I like it. I particularly like the idea of ‘Doers’ because it’s so simple, true and compelling - wouldn’t you want to be a ‘doer?’ Very much reminds me of the original “What If?” work they did…
Click here if you can’t see the embedded version
At first, I wasn’t blown away by the last ad they did - the puzzles ad (click here if you can’t see the embedded version below) - but, the more I see it, the more I like it. Although it does feel a bit Skoda Cake…
i’m actually disappointed with the latest honda work.
it all feels a little cliched and a little lost in its strategic thinking/creative execution. I’ve watched this ad loads and just wonder how this communicates/delivers truths about how Honda are solving very real problems associated with motoring. there doesn’t seem to be any link with the real world?
I loved the first ad when I saw it and really like this new one as well! I really like the playground idea, because that’s how I think about life and problems myself. I’ve never been very interested in cars and this is one of the first times I find myself being engaged by what Honda is creating for their brand image - now on the other end, I don’t know if their hybrid car actually matches these expectations as a product…
Here’s to the doers of the world
To position your brand as a tool or as a facilitator for people that want to do and make things happen, can be quite interesting.
I remeber that TBWA\ did also a great job for Nextel in America whithin this communication territory.