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	<title>Comments on: More new work from Honda&#8230;</title>
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	<description>Sporadic thoughts - mostly about communications, brands, etc...</description>
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		<title>By: the hidden persuader</title>
		<link>http://www.simon-law.com/archives/581/comment-page-1#comment-1721</link>
		<dc:creator>the hidden persuader</dc:creator>
		<pubDate>Fri, 14 Mar 2008 14:48:02 +0000</pubDate>
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		<description>Here&#039;s to the doers of the world :)
To position your brand as a tool or as a facilitator for people that want to do and make things happen, can be quite interesting.

I remeber that TBWA\ did also a great job for Nextel in America whithin this communication territory.</description>
		<content:encoded><![CDATA[<p>Here&#8217;s to the doers of the world <img src='http://simon-law.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /><br />
To position your brand as a tool or as a facilitator for people that want to do and make things happen, can be quite interesting.</p>
<p>I remeber that TBWA\ did also a great job for Nextel in America whithin this communication territory.</p>
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		<title>By: Willem</title>
		<link>http://www.simon-law.com/archives/581/comment-page-1#comment-1720</link>
		<dc:creator>Willem</dc:creator>
		<pubDate>Thu, 13 Mar 2008 18:20:47 +0000</pubDate>
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		<description>I loved the first ad when I saw it and really like this new one as well! I really like the playground idea, because that&#039;s how I think about life and problems myself. I&#039;ve never been very interested in cars and this is one of the first times I find myself being engaged by what Honda is creating for their brand image - now on the other end, I don&#039;t know if their hybrid car actually matches these expectations as a product...</description>
		<content:encoded><![CDATA[<p>I loved the first ad when I saw it and really like this new one as well! I really like the playground idea, because that&#8217;s how I think about life and problems myself. I&#8217;ve never been very interested in cars and this is one of the first times I find myself being engaged by what Honda is creating for their brand image &#8211; now on the other end, I don&#8217;t know if their hybrid car actually matches these expectations as a product&#8230;</p>
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		<title>By: mm</title>
		<link>http://www.simon-law.com/archives/581/comment-page-1#comment-1716</link>
		<dc:creator>mm</dc:creator>
		<pubDate>Wed, 12 Mar 2008 21:27:06 +0000</pubDate>
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		<description>i&#039;m actually disappointed with the latest honda work. 

it all feels a little cliched and a little lost in its strategic thinking/creative execution. I&#039;ve watched this ad loads and just wonder how this communicates/delivers truths about how Honda are solving very real problems associated with motoring.  there doesn&#039;t seem to be any link with the real world?</description>
		<content:encoded><![CDATA[<p>i&#8217;m actually disappointed with the latest honda work. </p>
<p>it all feels a little cliched and a little lost in its strategic thinking/creative execution. I&#8217;ve watched this ad loads and just wonder how this communicates/delivers truths about how Honda are solving very real problems associated with motoring.  there doesn&#8217;t seem to be any link with the real world?</p>
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