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As a general rule, ads that parody or play off another one inherently don’t work for some people (since they haven’t seen the original). They also tend to get caught up in the parody and fail to deliver the real message.

Not this one, though. It’s a hard-hitting message about palm oil, which goes into Dove products. And using their advertising technique to do it makes it all the more impactful.

Stunning. In a ‘bad news told well’ way…



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