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I loved the site when I first saw it, but now the TV ad has been released and it’s still as focused on the message of saving the bees, I love it even more!

If you haven’t read about the plight of the bees already, think about this – 25% of them died in the last few years alone. And they are responsible in some way for almost all the natural food we eat. Get the full story at the site…

Now, tell me – does that say more about Haagen-Dazs than an ad?
And, if so, why are we all still doing so much ‘advertising’ and so little work that delivers more value?