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So you have a movie you’ve shot with your advertising property… and a brand that distributes thousands (more like millions, maybe) of boxes of tea. Well, why not pop the DVD in the box so people get to see it in wider numbers than if you just put it online.

Then some bright spark thinks it’s not enough so you add in a tea towel too. Brilliant.

But, that would be lame if it was only alive as a DVD, so you place the trailer online



And then you add some outtakes to make it funnier…



And, finally, either you put it online yourself or people do it for you – either way, the movie’s available to view for everyone…



But, in case some people miss it, you use the home page as a big ad for your movie…

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Freakin’ genius. Personally, I love it.