Honda Jump…
Jun 3rd, 2008 by Simon
Too late to make any great comment on this - but I will say that I’m still remembering it - and it’s a step up from recent work, which was still great, but not as different as this one.
Just in case you haven’t already seen it, go here…
And here to see the live ad from Channel 4…
I think we’re seeing creative inflation. The bigger and more spectacular commercials become the bigger and more spectacular they must become.
Along the way the product becomes incidental.
I wonder - in fact I’ll go as far as to say I believe a backlash is trundling down the pike - quietly… in its hybrid.
Get out of the way give me the reason why I should buy. The rebirth of ‘Truth Well Told’ - consumers demanding useful, simple and relevant information about the products and services they consume.
…The show and tell renaissance.